XAM Sports Game Plan
Community Outreach
Many of our clients receive great satisfaction from giving back to the community. Here are some photos of them giving back: Community Outreach
CONTRACT NEGOTIATION
At the core of the agent/client relationship is the negotiation of your
NFL contract. Having negotiated and/or structured sports and
entertainment deals well in excess of $100 Million Dollars, Scott Smith
is a seasoned, aggressive negotiator who takes great pride in securing
the absolute best deal for his clients. X-A-M Sport's NUMBER ONE
priority will ALWAYS be to get EVERY CENT on the table for its clients
EVERY TIME!
LEGAL SERVICES
Just like any other career, the NFL is a business, and competent legal
counsel is a critical tool toward the assurance of prosperity. Whether
your needs are urgent in nature or you simply wish to plan for the
future, Scott Smith and Jason Bernstein are accomplished attorneys and
are always available to consult with you and offer guidance. It is our
goal to assist you in off-the-field matters so you can focus on playing
football and be the best you can be on the field.
COMBINE PREPARATION
While our clients will always have the final decision in choosing their
training program for Combine Preparation, X-A-M Sports is proud to be
affiliated with several of the top programs in the world, including Athletes' Performance Institute (API) in Florida. Since
2001, API has trained 36 First-Round selections, 99 First-Day
selections, and 164 total Draft selections, as well as dozens of the
NFL's most elite players. X-A-M Sports and API will ensure that its
clients are given every possible advantage for success in the NFL.
PRE-DRAFT MARKETING
X-A-M Sports will provide each NFL Team with extensive background
material on each player eligible for the draft. Your bio will be
prepared by a professional scout through X-A-M Sport's affiliation with
the National Sports Bureau. Additionally, X-A-M Sports works
hand-in-hand with its clients to produce and edit a highlight film for
each client to be distributed to every NFL Team prior to the draft.
X-A-M Sports will provide you with all of the tools necessary to
enhance your draft status and give you every possible advantage.
MARKETING AND ENDORSEMENTS
There are ALWAYS marketing and endorsement opportunities for NFL players
at any level. X-A-M Sports aggressively obtains every opportunity
possible for its clients to earn income off the field. National
marketing deals include: Sony, EAS, Topps, Upperdeck, Donruss Playoff,
Wal-Mart, Kimberly Clark, Hershey, Frito Lay, Anheuser-Busch, Sprint,
Builders Square, Circuit City, Sports Illustrated, ESPN, Nike and
Reebok.
View Endorsements
PUBLIC RELATIONS AND MEDIA
The media is a very powerful tool for the professional athlete.
Positive, quality media exposure can help the community connect with the
player-generating endless off-the-field opportunities for the player,
both charitable and income earning. X-A-M Sports is proud to have a
full-time public relations and media expert on its team to ensure that
our clients are given every opportunity to connect with the community
and utilize the powerful tool of the media to their best advantage.
Public relations is a very important element in an NFL players’ career. Unfortunately, many agencies group public relations along with “marketing” and do not advance a specific campaign to create a positive and healthy image of the player within the community. At X-A-M Sports, we are fortunate to have one of the most foremost experts in NFL public relations, Shawn Smith. With over 15 years of experience in the business (and two Masters Degrees), Shawn has the know-how and the contacts to develop an aggressive, effective public relations campaign.
Benefits of a Solid Public Relations Campaign
- Increases awareness and name recognition locally, regionally and nationally
- Builds credibility
- Forges community relationships – community involvement is the cornerstone
to all of your off-the field opportunities and activities - Opens the door for endless endorsement and sponsorship opportunities
- Creates a foundation for your post-NFL career
- Allows you to “reach out” to your fans and make a difference in their lives
Branding
A logo or tagline can be very simple-yet, they can carry a very powerful message. We work with our clients to develop and implement a brand that suits their individual personality and character (both on and off the field). When utilized correctly, your brand can simply, yet effectively, convey a very powerful message to your fans.
Trademarks/Patents
X-A-M has formed a strategic alliance with one of the top patent and trademark law firms in the nation, in order to trademark the likeness and logos relating to our clients’ brands. The protection of a trademark can lead to unlimited opportunities for use of the trademark in order to maximize earning potential from an athlete’s brand.
Online Marketing - Web Sites/Facebook/Twitter
Player sites are more than just a static site housing football statistics. At X-A-M Sports, our players’ sites include interesting background information that fans, media and businesses would not otherwise have access to. They provide a forum for you to reach out to your fans and interact with them, and enable the fans and the media to get to know you on a personal level. Visitors enjoy knowing what you eat for breakfast, how you are training in the off-season, what charities you are connected with, and what’s important to you – what your personal philosophies are, what makes you tick, how you plan to make a difference. In addition, running a player website or facebook account can provide additional sources of income for the player, such as the sale of player merchandise or running advertisements from the site.
Newsletters
Along with a player’s web site, we distribute Player Newsletters to the fans, friends, family members, and fan clubs. Again, the importance of staying connected is advanced in a monthly newsletter highlighting the current game, upcoming appearance or charity event, perhaps offering a tip on health and nutrition or spotlighting a diehard fan. Newsletters can be a fun and effective method of your branding and public relations campaign.
Football Camps
Football camps are a tremendous way to reach out to the community and interact with kids of all ages. We take great pride in our football camps, and we work with our clients every step of the way. In the past, our clients have invited teammates to help out with our camps, which makes it just that more special for the children involved and the community.
Player Appearances
X-A-M Sports stays closely connected with each NFL team’s community relations department to enhance the player’s role with the team. We are continuously seeking out individual and group paid appearances at schools, businesses, community functions and sporting events.
Player Merchandise
Accompanying Web sites, newsletters, endorsements, and appearances, X-A-M Sports also creates other marketing and branding products for our clients such as apparel, hats, car magnets and mugs, which all serve to increase the earning potential of the player.
TAX PLANNING AND PREPARATION
NFL players are taxed at the highest federal and state tax brackets.
They are even subject to special "jock taxes" designed to tax players
in every state that they play in. From the basic to the very
sophisticated, tax planning is a critical component of EVERY player's
financial future. X-A-M Sports combines in-house tax expertise with a
network of top tax professionals to ensure its clients minimize their
tax liability to the fullest extent allowed under the law.
FINANCIAL PLANNING
Sound financial planning is the cornerstone of every player's financial
future. X-A-M Sports works closely with a network of the nation's top
financial planners to ensure that you and your family lives happily and
comfortably for the rest of your lives. The decision to choose your
financial advisor is ALWAYS up to you. We help guide you through this
process, and we commit to working hand-in-hand with all of your
advisors to achieve the best results for you and your family.
